Friday 7 October 2011

The Global OTC Drugs Market Research Reports and Industry Trends

Over-the-Counter drugs are non-prescription drugs sold to consumers by convenience and grocery stores. Ever rising population of the world as well as high costs of prescription drugs combined with strained healthcare budgets and high, rising prevalence of the many conditions treated by OTC medications will drive market growth. This rapid growth has caught the attention of the pharmaceutical industry and there has been a particular focus in the pharmaceutical industry on OTC over the past decade.
From 2011 onwards, Rx-to-OTC switching and the continuing importance of emerging healthcare markets will drive sales in this sector. This various OTC industry reports will give details where future OTC switching and other advancement will occur, making you well worse with the information that you need to understand the current OTC market and its future prospects.
Revenue from the cough and cold preparations drugs accounted for 18% of the global OTC pharmaceuticals market's value, while Europe comprises for 40% of the global OTC pharmaceuticals market's value. Johnson & Johnson occupies for 12% of the global OTC pharmaceuticals market's overall value. Pharmacies and drugstores form a leading distribution channel in the global OTC pharmaceuticals market, accounting for 67% of the total value.
This new Global OTC drugs market report will give insight on how this market will develop, and where the opportunities will lie. It shows how you can benefit from its developments and potential. That study examines all the prominent OTC drug segments, including Cough, cold and allergy medications, Analgesics, Gastrointestinal drugs, Smoking Cessation Products, Dermatological preparations, Diet Aids, Smoking-cessation aids, and Others including contraceptives, anti-obesity treatments, satins and erectile dysfunction treatments.
The key issues and trends explored in this study includes, Mergers and Acquisitions, Distribution and Safety Issues, Consumer Advertising and Promotion, Demographics, World Health and Life Expectancy Trends, Prescription vs. OTC Industry,  Rx-to-OTC Switch Industry, Economic Trends, Health Insurance Issues and Trends, Consumer Issues and Trends, Regulatory Environment, and Access to Medicine.
This OTC company profiles will provide you with up-to-date information that you need to understand current trends and future directions of the companies.
In-depth competitive analysis of global OTC drugs market is also covered in the reports. The reports include worldwide information with special emphasis on the U.S., Japan, Germany, and other key markets. The reports provide examples of OTC drugs in each general region, segmented as follows: Asia Pacific and Africa, Europe, North America and South America. The Global OTC Pharmaceutical Market examines that sector through a comprehensive review of information sources. The OTC market reports and profiles provide unique sales forecasts, market share analyses, and analyses of commercial drivers and restraints, including a market analysis.
Over-the-Counter drugs are non-prescription drugs sold to consumers by convenience and grocery stores. Ever rising population of the world as well as high costs of prescription drugs combined with strained healthcare budgets and high, rising prevalence of the many conditions treated by OTC medications will drive market growth.

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