Medical Devices Market Research Reports and Industry Analysis

Medical devices are particularly devices used in hospitals and clinics or personal care. The devices include surgical appliances, monitoring devices, diagnostic devices, electro-medical devices and other equipment used in hospitals. Market research report indicates that demand for medical equipment will grow rapidly with increase in number of diseases, and advanced technology, aging population, and increase in number of medical service providers worldwide. Market reports have found that United States is the major market for medical instruments.

The major segments for medical devices industry include US, China, India, Indonesia, Italy and New Zealand. Some major findings of research reports are that total market for medical devices and equipment's grew by 2.22% in 2009 compared to 2008. Medical instruments, surgical appliances, and electro medical equipment's are in high demand.

The reports of these device determine that United States medical technology companies are world’s largest producers of medical instruments or equipment. Medical device industry is facing tough competition with increase in number of multinational companies. Overall economic development is an opportunity for growth of medical device industry. The demand for medical devices is increase in government expenditure on healthcare (hospitals, public health insurance, and clinics). The rates of these devices as knives, scissors, curette, and forceps and so on are quite low due to availability of cheap labour.

The growing trends of this sector are increased consumer expectations about healthcare, medical insurance, and so on. New clinical therapies are emerging with technical advancement. The focus of healthcare market in next decade will be on early diagnosis and prevention. One of the main trends in industry is paperless hospitals. Patient’s information can be easily accessed by doctors. Now-a-days hospitals are developing internal networks that store all information about patients. Vendors of medical devices are selling equipment's along with data storage servers and interface software. Healthcare productivity is increasing with improvements in medical appliances.

As per the market reports some common devices of medical industry are X-ray, ultrasound, CT, magnetic resonance imaging, nuclear/PET, Patient monitoring, life support, anesthesia equipment, Pacing systems, implantable cardiac defibrillators, automatic external defibrillators Lab instrumentation, radiation equipment, and various hospital equipment.  Many hospitals are trying to improve their medical facilities by introducing advanced appliances in their services. Advanced equipment's in hospitals and clinics are improving the medical services offered by such service providers.

One major trend found in the medical industry is that people prefer self-treatment and diagnosis at home. Reports have foretasted that the demand for home healthcare equipment will grow by 7% annually for the next seven years from 2009. The growing population of China and India are the big markets for medical device manufacturers. Demand for healthcare services will increase with increase in aging population in country. 

Energy & Resources Market Research Reports and Industry Analysis

Energy and resources industry can be simply defined as anything which can be used as a source of energy.  The important resources that come under energy and resources are natural gas, coal, and oil. The role of energy and resources has become vital in our daily life cycle. Many industries, transportation systems, automobiles, manufacturing industries are dependent on energy and resources for producing the final products. Now a day while producing or extracting natural energy and resources at most care is being taken that it won’t increase the problems of global warming and other environmental issues. Scarcity of resources is the most important factor behind rise in prices of energy and resource materials and sources. Inflation in petrol and diesel prices is the best example for this. The effects of rise in petrol and diesel prices are more on common man and the dependent industries.

Energy Resources is one of the important industries. The price of oil is quite fluctuating these days due to several reasons like variations in economic growth, time taken for developing new oil wells, and political instability in oil producing regions. Increase in oil price led to increase in gasoline prices. Market Research reports and market analysts found that the oil will be more expensive in future and price may fluctuate with inflation in the economy. Governments across the globe are taking efforts for development of alternative energy to overcome the problem of global warming. Solar power, ethanol, and wind power come under alternative energy. Alternative energy is being used to produce energy at low cost.  The major disadvantage of alternative energy is that it is produced by using agricultural crops and also requires plenty of water. So this may contribute toward food and water problems in future.

Market research reports determine that the demand for energy will increase near about two third in coming decade. The demand for natural gas and fossil fuels and market share of natural gas will increase and coal price will also rise in future and renewable energies will be in much demand. Reduction in Nuclear production is expected in North America and Europe in coming years. Industry reports found that infrastructure and technological development in energy and resource industry is quite rapid.

The use of geothermal energy has increased in various countries like France, Hungary, Iceland, Italy, Japan, Poland, and Romania. Geothermal energy is obtained from the subsurface of earth. There are many other ways through which energy can be obtained.  To solve the problems of related to energy and resource scarcity government is taking efforts to introduce dost effective and environment friendly fuels. The development of industries is increasing the demand for energy resources. 

The Global OTC Drugs Market Research Reports and Industry Trends

Over-the-Counter drugs are non-prescription drugs sold to consumers by convenience and grocery stores. Ever rising population of the world as well as high costs of prescription drugs combined with strained healthcare budgets and high, rising prevalence of the many conditions treated by OTC medications will drive market growth. This rapid growth has caught the attention of the pharmaceutical industry and there has been a particular focus in the pharmaceutical industry on OTC over the past decade.

From 2011 onwards, Rx-to-OTC switching and the continuing importance of emerging healthcare markets will drive sales in this sector. This various OTC industry reports will give details where future OTC switching and other advancement will occur, making you well worse with the information that you need to understand the current OTC market and its future prospects.

Revenue from the cough and cold preparations drugs accounted for 18% of the global OTC pharmaceuticals market's value, while Europe comprises for 40% of the global OTC pharmaceuticals market's value. Johnson & Johnson occupies for 12% of the global OTC pharmaceuticals market's overall value. Pharmacies and drugstores form a leading distribution channel in the global OTC pharmaceuticals market, accounting for 67% of the total value.

This new Global OTC drugs market report will give insight on how this market will develop, and where the opportunities will lie. It shows how you can benefit from its developments and potential. That study examines all the prominent OTC drug segments, including Cough, cold and allergy medications, Analgesics, Gastrointestinal drugs, Smoking Cessation Products, Dermatological preparations, Diet Aids, Smoking-cessation aids, and Others including contraceptives, anti-obesity treatments, satins and erectile dysfunction treatments.

The key issues and trends explored in this study includes, Mergers and Acquisitions, Distribution and Safety Issues, Consumer Advertising and Promotion, Demographics, World Health and Life Expectancy Trends, Prescription vs. OTC Industry,  Rx-to-OTC Switch Industry, Economic Trends, Health Insurance Issues and Trends, Consumer Issues and Trends, Regulatory Environment, and Access to Medicine.

This OTC company profiles will provide you with up-to-date information that you need to understand current trends and future directions of the companies.

In-depth competitive analysis of global OTC drugs market is also covered in the reports. The reports include worldwide information with special emphasis on the U.S., Japan, Germany, and other key markets. The reports provide examples of OTC drugs in each general region, segmented as follows: Asia Pacific and Africa, Europe, North America and South America. The Global OTC Pharmaceutical Market examines that sector through a comprehensive review of information sources. The OTC market reports and profiles provide unique sales forecasts, market share analyses, and analyses of commercial drivers and restraints, including a market analysis.

Over-the-Counter drugs are non-prescription drugs sold to consumers by convenience and grocery stores. Ever rising population of the world as well as high costs of prescription drugs combined with strained healthcare budgets and high, rising prevalence of the many conditions treated by OTC medications will drive market growth.

Advertising market research reports

Advertising and marketing is one of the best tools for creating awareness about business products and services. Every international business is practicing aggressive promotional strategies for building image about its business. But it is the costly for small businesses due to various constraints. Various modes of advertising are print, outdoor, transit, broadcast, audio-visual, etc.

The number of international businesses is increasing every year. They see whole world as single market and formulate the marketing mix to suit the international customers. Market reports have determined that advertising strategies vary from market segment, market size, etc. It is very difficult for the organizations to formulate appropriate marketing strategies, message, mission, media for advertising, etc. Many international organizations have a separate advertising and marketing department who extensively carryout these activities. Another alternative which most of the companies prefer is advertising agencies. These agencies carry out all marketing, promotional, or advertising activities for the business organizations for some fees or commission.

 Modern techniques in marketing are ambush marketing, online-marketing, mobile marketing, business cards, sponsorships, workshops, create a blog, use twitter, face book. Some of the low cost affordable marketing strategies would be brochure, website, cold calling, etc. But in case of international businesses e-marketing would be the best mode for advertising.

Advertising market research reports have found that Television Advertising is the most widely implemented medium of brand promotion. Radio Advertising is a portable and cost effective device which targets rural areas. Outdoor Advertising has also increased after the introduction of digital technology. Guerrilla advertising is one of the trends adopted by the businesses for promotion. 

Some trends in advertising include email advertisements, banner regular and digital, flash, popup, niche marketing, etc. In niche marketing rich people or high class people are targeted and the advertising.

Some best marketing strategies which companies have used are gain customer confidence; promote the products or services with unique selling proposition, build enthusiasm about the product in the minds of customers through advertising message, discount, and schemes, sales promotional tools ,etc. Various advertising methods include publicity, public relations, sales promotion, personal selling and direct marketing.

Research reports have determined that it is easy to advertise a new product than advertising established products. The biggest obstacle to advertising is the attitude of the advertising agencies. The agencies feel that they know the market conditions very well and fail to conduct research for each product which may result in ineffective promotion of product. Some of the strategies for successful advertising are development of blueprint, pretest of advertising, and tracking research.

Marketing mix consists of product, place, price, promotion, and people. The basic objective of marketing is to attract the customer, increase sales, satisfy existing customers, expand market share. One of the important steps in marketing process is segmentation. Segmentation refers to dividing the whole market into groups based on similar characteristics. Separate marketing strategies are used for different segments. Some common methods for segmentation are geographic segmentation, demographic segmentation, and psycho-graphic segmentation.